Streamers increasingly are leaning into true crime and stories about the heartland, and Texas Monthly can check those boxes. Of the publication's 50 film and TV projects, half fall into the true crime genre. "They're trying to reach the middle of the country, and we've got things that do that," Scott Brown, Texas Monthly's president, told Insider. Texas Monthly also has a first-look deal with Warner Bros. Sarah Aubrey, head of original content at Max (and an Austin native), told Insider Texas Monthly has an "uncanny ability" to identify not only gripping true crime but also cultural stories with unforgettable characters.

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Persons: Richard Linklater, Oscar, we've, Scott Brown, Brown, Taylor Sheridan, Deborah Esquenazi, Sarah Aubrey, It's, Elizabeth Olsen, Max's, Jake Giles Netter, HBO Max, —, greenlit, James Reyos Organizations: Texas, Netflix, Hollywood, Warner Bros, HBO, HBO Max Texas, Entertainment, CAA Locations: Venice, Toronto, Houston, Scott Brown , Texas, Texas, Austin, Hollywood